Old Spice guy and his viral media coup are social media game-changers | memeburn

My latest article on Memeburn and by far the most entertaining.

When Old Spice is mentioned it is practically synonymous with that stuff you bought your dad on Fathers’ Day. A traditional, old-fashioned, classic eau de cologne. A stagnant brand, relegated to the nostalgic shelf.

That perception is on the brink of doom as Old Spice’s latest marketing campaign has lifted the bar on e-marketing, changing the way we execute social media campaigns forever.

Click the link above to read the full story :)