It's rare that a piece of copywriting has an affect on me, but this particular ad really speaks to me at the moment. It's a Nedbank ad that features actor and screenwriter Sharlto Copley, the breakthrough star from District 9 who went on to play "Mad Murdock" in the A-Team movie. The soliloquy is apparently "deliberations from Copley" on how we all fool ourselves out of taking the action that will make things happen in our own lives. I wholeheartedly agree and hopefully - with enough balls - I will soon embark on the next evolution of my dreams.


I've transcribed the script here:
We've all done it. We decide we want something to happen and then... we wait. We wait for a sign, or for someone to tell us to "Go ahead and do it!" That we have permission. Or we hope that by sheer chance that very thing we want will create itself. That it'll tap dance in to our lives and say "Surprise!" Then, nothing happens. So we watch TV and make fancy plans, waiting 'til we have the money or enough time before that elusive 'lucky break'. Or sometimes we're waiting to feel a little braver. For our fears and doubts to disappear. But there'll always be something else to wait for; until we face the simple truth. That thing we want is on hold, because it's up to us. We're waiting for ourselves. Things don't just happen on their own.